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A Man and a woman participating in a radio show


Engage independent retailer associations and local officials to get involved and promote shop local campaigns in your community.

Political Figure

Rally the Retailers

Engage the local indie retailers in your community and support their Independent Retailer Month efforts. Many independent retailers are members of state/province, regional and national trade associations.

Suggest the local retailer contact their association to suggest they promote Independent Retailer Month to all their members.

Business People Applauding

Alert the Media

Proudly promote Independent Retailer Month to your local media and receive community coverage. The Resources page will provide suggested proclamations that local and state/province government officials can use in speaking to the media.


Lead Meetings

Discuss Independent Retailer Month opportunities at community meetings and with local officials. Ask to be on the agenda for city council and county/parish government.

Contact local civic clubs - Optimists, Kiwanis, Rotary, Lions . Many have guest speakers at their weekly meetings providing you with the opportunity to tell about Independent Retailer Month.

Barber Shop

idea bank

Take a look at the below ideas to see how you can lead your community to celebrate Independent Retailer Month and support the small businesses in your area.

  • Invite your Mayor to issue the Independent Retailer Month Proclamation at a chosen small business or Main Street area

  • Give an award to the independent retailer that has done the most to give back to your community during the past year

  • Place Independent Retailer Month street banners throughout your local community

  • Make the local information office an IRM hub during July where consumers can find out about all the small businesses and their activities

  • Volunteer to speak at the meeting of local civic clubs as a representative of Independent Retailer Month

  • Create a promotional page online listing all independent retailers in your area. Also print hard copies and give to customers

  • Volunteer to represent your local retail community by being interviewed by local media to promote Independent Retailer Month

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