We love #indieretail!

Independent Retailer Month encourages consumers to shop local and celebrate indie retailers, creating more sustainable cities, towns and communities.


Independent Retailer Month is a shop local campaign that runs annually throughout July encouraging consumers to shop at independent retailers; highlighting their positive social and economic impact – locally, nationally and globally.

We encourage people to shop independent retail year round and to use July as a time to celebrate the independent retailers that help build our economy; creating more sustainable cities, towns and communities.

By engaging independent retailer associations, small business organizations and retail thought leaders we aim to demonstrate the importance of shopping independent. 

Statistics to support indie retail

  • South Dakota Rural Enterprise, Inc. found a dollar spent at an independent retailer is usually spent six to fifteen times in the community before heading out of town. Just $1 can create $5 to $14 of value in the immediate area.
  • According to the Indiana Main Street Program, only six cents of a dollar spent at a big box retailer stays in the area.
  • The Institute for Local Self-Reliance found that each $100 spent at local independents generated $45 of secondary local spending, compared to $14 for a big-box chain.
  • According to the SBA, since 1990, big businesses eliminated 4 million jobs, while small businesses added 8 million jobs.
  • A Civic Economics study in New Orleans found that if residents and visitors were to shift 10 percent of their spending from chains to local businesses, it would generate an additional $235 million a year in local economic activity, creating many new opportunities and jobs.
  • According to the Andersonville Study of Retail Economics, local business generates 70 percent more local economic activity per square foot than big box retailers.
  • Local Economy survey shares that 57.2 percent of small firm workers scored in the highest commitment/employee loyalty category, compared to 40.5 percent of large firm workers. 

Something to think about: If every family in the U.S. spent an extra $10 a month at a locally owned, independent business instead of a national chain, over $9.3 billion would be directly returned to our economy.