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#indieretail statistics

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A dollar spent at an independent retailer is usually spent six to fifteen times in the community before heading out of town. Just $1 can create $5 to $14 of value in the immediate area.
— South Dakota Rural Enterprise, Inc
Each $100 spent at local independents generated $45 of secondary local spending, compared to $14 for a big-box chain.
— The Institute for Local Self-Reliance
Since 1990, big businesses eliminated 4 million jobs, while small businesses added 8 million jobs.
— Small Business Administration
Local retailers reinvest 130 percent more of their revenues than chain retailers and 676 percent more of their revenues than Amazon.
— 2018 Home Sweet Home: Locals vs. Amazon study
Independent retail returns 46.9% of all revenue to the local economy while major chains recirculate 13.6% of revenue within local markets.
— 2012 study by Civic Economics
For every $10 million spent on Amazon it creates 14 jobs vs 57 jobs when $10 million is spend at independents!
— The Institute for Local Self Reliance
A study in New Orleans found that if residents and visitors were to shift 10 percent of their spending from chains to local businesses, it would generate an additional $235 million a year in local economic activity, creating many new opportunities and jobs.
— Civic Economics
57.2 percent of small firm workers scored in the highest commitment/employee loyalty category, compared to 40.5 percent of large firm workers
— Local Economy
Local business generates 70 percent more local economic activity per square foot than big box retailers.
— Andersonville Study of Retail Economics
Only six cents of a dollar spent at a big box retailer stays in the area.
— Indiana Main Street Program
If every family in the U.S. spent an extra $10 a month at a locally owned, independent business instead of a national chain, over $9.3 billion would be directly returned to our economy.
— CustomMade Infographic