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Celebrate #indieretail

Promote your independent retail store and remind your community and consumers of the benefits of shopping local.

Promote your store

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Add the Independent Retailer Month materials to your in-store graphics, social media, newsletter and website.

Involve your community

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Distribute Independent Retailer Month posters and postcards to your community to get involved.

Celebrate your customers

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Host events and special promotions for your customers to celebrate Independent Retailer Month at your store.


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Activity idea bank

Take a look at the below ideas to celebrate Independent Retailer Month and promote your small business to the community.

  • Bonus buck: Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August
  • Happy hour: Offer red, white and blue cookies/cupcakes with refreshments to promote the ‘independent’ touch. You could also contact an independent restaurant to partner and provide some light bites
  • Badges: Create campaign buttons for your staff to wear with the message: “Proud to be independent”
  • Meet and greet: Invite your customers to meet brand owners/representatives to your store
  • Beauty treats: Team up with an independent salon/spa in your community and offer customers in-store pampering
  • Goodie bags: Give with certain purchases or to new customers
  • Community talent: Support local designers, artists and/or DJ’s by hosting a joint in-store activity
  • Run a contest: Offer the chance for one lucky winner and friends to have a private shopping party
  • Shopping crawl: Team up with neighboring independent retailers to host a shopping crawl providing a map and prizes for participants
  • Drop and shop: Invite customers to donate lightly worn clothing/shoes in-store for a local cause such as Dress for Success and receive an exclusive deal in store that day
  • Charity giving: Offer to make a donation of 10% of the purchase price for each customer to a local community charity
  • Check-in deals: Offer every shopper that “checks in” or tags to your store on social media an exclusive promotion in store
  • Online coupons: Offer exclusive promotions on your website that are redeemable in store only