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Celebrate #indieretail

Promote your independent retail store and remind your community and consumers of the benefits of shopping local.

Join us

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Pledge to join Independent Retailer Month and raise awareness to benefit your business and those in your local community and beyond that are the backbone of America.

Share the logo

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Add the Independent Retailer Month logo to your in-store graphics, social media, newsletter. website and more to show your involvement and encourage consumers to shop indie!

Print a poster

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Print the Independent Retailer Month poster to put in your store window, at your point of sale, distribute at the Chamber of Commerce or take a photo of you/team holding it for social media.

Spread the word

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Distribute Independent Retailer Month postcards to your customers leading up to July, at local events and at community meetings to support the movement and raise awareness.

Go social

In-store events

Engage local officials

Media outreach

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Use the Independent Retailer Month social media cover photos, profile pictures and social content examples to engage your online community and remind them that indie retail rocks!

Bring your community together by hosting an Independent Retailer Month kick-off event, in-store gathering and/or special promotion to celebrate your customers.

Submit a proclamation to support Independent Retailer Month to your local elected official(s) and Invite them to present the Independent Retailer Month proclamation to the community.

Proudly promote your involvement with Independent Retailer Month to your local magazines, blogs, TV and influencers to receive coverage and help attract more customers.


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Activity idea bank

Take a look at the below ideas to celebrate Independent Retailer Month and promote your small business to the community.

  • Bonus buck: Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August

  • Happy hour: Offer red, white and blue cookies/cupcakes with refreshments to promote the ‘independent’ touch. You could also contact an independent restaurant to partner and provide some light bites

  • Badges: Create campaign buttons for your staff to wear with the message: “Proud to be independent”

  • Meet and greet: Invite your customers to meet brand owners/representatives to your store

  • Beauty treats: Team up with an independent salon/spa in your community and offer customers in-store pampering

  • Goodie bags: Give with certain purchases or to new customers

  • Community talent: Support local designers, artists and/or DJ’s by hosting a joint in-store activity

  • Run a contest: Offer the chance for one lucky winner and friends to have a private shopping party

  • Shopping crawl: Team up with neighboring independent retailers to host a shopping crawl providing a map and prizes for participants

  • Drop and shop: Invite customers to donate lightly worn clothing/shoes in-store for a local cause such as Dress for Success and receive an exclusive deal in store that day

  • Charity giving: Offer to make a donation of 10% of the purchase price for each customer to a local community charity

  • Check-in deals: Offer every shopper that “checks in” or tags to your store on social media an exclusive promotion in store

  • Online coupons: Offer exclusive promotions on your website that are redeemable in store only