Celebrate #indieretail

Promote your independent retail store and remind your community and consumers of the benefits of shopping local.

Promote your store


Add the Independent Retailer Month materials to your in-store graphics, social media, newsletter and website.

Involve your community


Distribute Independent Retailer Month posters and postcards to your community to get involved.

Celebrate your customers


Host events and special promotions for your customers to celebrate Independent Retailer Month at your store.


Activity idea bank

Take a look at the below ideas to celebrate Independent Retailer Month and promote your small business to the community.

  • Bonus buck: Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August
  • Happy hour: Offer red, white and blue cookies/cupcakes with refreshments to promote the ‘independent’ touch. You could also contact an independent restaurant to partner and provide some light bites
  • Badges: Create campaign buttons for your staff to wear with the message: “Proud to be independent”
  • Meet and greet: Invite your customers to meet brand owners/representatives to your store
  • Beauty treats: Team up with an independent salon/spa in your community and offer customers in-store pampering
  • Goodie bags: Give with certain purchases or to new customers
  • Community talent: Support local designers, artists and/or DJ’s by hosting a joint in-store activity
  • Run a contest: Offer the chance for one lucky winner and friends to have a private shopping party
  • Shopping crawl: Team up with neighboring independent retailers to host a shopping crawl providing a map and prizes for participants
  • Drop and shop: Invite customers to donate lightly worn clothing/shoes in-store for a local cause such as Dress for Success and receive an exclusive deal in store that day
  • Charity giving: Offer to make a donation of 10% of the purchase price for each customer to a local community charity
  • Check-in deals: Offer every shopper that “checks in” or tags to your store on social media an exclusive promotion in store
  • Online coupons: Offer exclusive promotions on your website that are redeemable in store only